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added 5 decades ago
Place: #us #newyorkcity #newyork #ny #newyork
Senior Marketing Manager - Music Company (New York)
Bringing a catalog of over 100,000 high quality, original music tracks to international film, TV, advertising and digital businesses, our client is one of the most exciting and fastest growing businesses in the global music industry.As part of their continued US expansion we’re looking for a talented Senior Marketing Manager (Americas) to join the team and drive our international growth. Working out of our New York offices in the Flatiron district, you’ll be a key member of the international Marketing team and be responsible for the company’s marketing plans and activity throughout the Americas.With a passion for B2B marketing and a minimum 5-7 years’ experience in the media, marketing or technology sector, you’ll be the ‘champion’ for our US customers and bring a wide range of marketing and management skills to the table that include:StrategyAnalyze sales and customer behavior trends, identify customer target audiences and utilize this information to create and inform sales and marketing plans across our key business sectors.Support the North American sales team by focusing on:Customer retention – maintaining high levels across our various sales channels and driving music usage.Customer acquisition – managing and implementing focused lead generation and conversion plans.Brand positioning – applying our brand essence and messaging framework for the Americas market and acting as the brand guardian.TeamIdentify and implement relevant training programs for North American marketing team and enable team members to grow in confidence and excel in their roles.Collaborate and communicate closely and regularly with Heads of Departments domestically and globally to deliver objectives.Work closely with finance team and sales teams to help create marketing plans and budgets to deliver sales targets.Provide clear leadership of North American marketing team including decision making, support and guidance to deliver and exceed marketing KPIs.ReportingManage, lead and provide monthly KPI reports for the Americas including ROI metrics for the US management team and Group Exec.Collaborate closely with General Manager, Americas; Finance Manager and Director of Marketing (London).As the marketing representative on the North American Management team, you are responsible for sharing information and championing business objectives.Key Marketing SkillsLead generation, qualification and conversion- you'll have a proven track record in planning and delivering successful marketing plans that covers these 3 key areas.Events planning and organization – you’ll be responsible for managing our current portfolio of 10+ events and be expected to identify new event, partnership and sponsorship opportunities in the Americas:Developing relationships with local associations and companies to secure exhibition/sponsorship or delegate participation where relevant.Attending events in a marketing and sales capacity, assisting with both the logistics and operations of events as well as talking with prospects/customers and prospecting.PR & Communication – you’ll be a focal point for our US business so you’ll be confident managing our PR agency and building relationships with customers, composers, media and partners at all levels of seniority.Customer & Market insight & research - you’ll ensure that the business remains customer and market focused by creating and delivering a comprehensive customer and market insight and research plans.Branding, Design and Content– you will have significant experience of managing a brand and working with agencies or in-house design teams. You will be frequently briefing work in to our in-house Design and Content teams in London and know what constitutes a good brief.Data analysis – you’ll have experience working with Google Analytics (or similar web analytics tools) and be competent at managing data. You’ll have a track record of interpreting data to provide meaningful insight to the business.To apply for this position, please submit your CV and cover letter with the job title as the subject line.