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added 5 decades ago
Place: #us #newyorkcity #newyork #ny #newyork
Digital Marketing Manager / PPC (Brooklyn)
A leading luxury e-retailer is looking for a Digital Marketing Manager / Paid Search Specialist who will be responsible for a number of interesting initiatives spanning PPC, PLAs, comparison shopping engines, and re-marketing. Your thorough knowledge of PPC management/paid marketing will enable you to initiate programs to maximize traffic that not only drive results, but also captures new growth in this hot emerging market.Based out of our Brooklyn office, we are looking for a Paid Search / Online Advertising Manager with the following skills:3+ years' experience managing paid search engine marketing campaigns.Previous experience must be with an online marketing agency or a leading e-retailer (decorative plumbing/hardware, furniture or electronics field experience is a big plus).Google Adwords Certification.Bachelor's degree in Marketing or equivalent experience is preferred.Google Analytics Certification a plus.Requires hands-on knowledge of best practices in SEM and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.Excellent teamwork, written and verbal communication skills.Hands-on knowledge and experience working with CSE's and marketplace product placement.Experience with behavioral targeting/remarketing campaigns.Exceptional copywriting and editorial skills.What you will be working on:Manage the day-to-day activities across multiple advertising engines (Google, Yahoo, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns.Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.Identify and report on key performance indicators, and opportunities for improvement on a regular basis.• Manage the day-to-day marketing activities across multiple comparison shopping engines (CSEs) and marketplace ad placement including bid/budget management, performance review and optimization.Manage the day-to-day marketing activities across multiple behavior retargeting platforms such as Fetchback and Google Remarketing.Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives.Stay current with new advances in online marketing, competitive landscape, and keyword research.Keywords: Online Marketing, Paid Search, Search Engine Marketing, Pay-per-Click, PPC, Digital Marketing, SEM